New markets, new languages
Localization is the primary means for expanding a business globally and reaching customers all over the world. However, the temptation to localize in as many languages as possible at once is a dangerous one. You could invest too much in localization and spread your resources too thin. The best approach is to go global in […]
How transcreation can help translate your brand
Every company knows how crucial communication is for its marketing strategy. And when a company decides to expand globally, even its brand needs to be globalized. The whole company’s image has to be translated and adapted for different markets and cultures in order to appeal to local customers. Such a deep and specialized translation is […]
Why ICanLocalize is Ideal for Small Businesses
All language service companies would love to get that one huge exclusive contract from a well-known international cooperation, however these cases are far and few between. Sure, ICanLocalize has some pretty big companies as clients but overall the volume of work we get from these compares negatively to our niche market – Small and Medium sized Enterprises […]