Apple App Store is the leader among all the existing online app distribution platforms.
With its option for in-app purchases you stand to gain a lot.
“The company said App Store users downloaded almost three billion apps in December making it the most successful month for the app repository. As a result, it said, Apple developers have now earned $15bn from apps in the Apple App Store.”1 And these figures keep growing.
Listing in the International App store – is it a distant dream or a near reality?
Practice shows that it’s a reality for any app developer who follows these 3 simple steps.
- Localize your app and app description.There are 155 countries available in the Apple App Store – what a chance to expand your business, huh! Just imagine how many people in these countries will download your app if it’s properly translated.
“Customers are downloading more than 800 apps per second at a rate of over two billion apps per month on the App Store…The revolutionary App Store offers more than 850,000 apps to iPhone, iPad and iPod touch users in 155 countries around the world, with more than 350,000 native iPad apps available. App Store customers can choose from an incredible range of apps in 23 categories, including newspapers and magazines offered in Newsstand, games, business, news, sports, health & fitness and travel.”2
Your App description is an essential attribute of your software product. A skillfully worded introduction means a lot when it comes to the customers’ decision: “download or not”. Machine translation will scarcely convince them.
- Localize your keywordsKeywords are your buoys to survive in an ocean of apps. Users can’t find an app without entering keywords in the search field. To get your app into the spotlight it needs to appear on the first pages. Localizing keywords, including the app name, will take you far – further towards the top of the listings.
Successful SEO is accomplished by expert translators with the use of special tools. It’ll help you overcome the stiff competition you’ll surely face. What’s more, it can help your revenue grow, and grow, and…..
- Create iTunes links to your application on the App Store
“Drive customers directly to your app on the App Store with iTunes links that will provide your customers with an easy way to access your apps on the App Store directly from your website or marketing campaigns. Creating an iTunes link is simple and can be made to direct customers to either a single app, all your apps, or to a specific app with your company name specified.”3
It is useful when your advertising website is also translated for your foreign customers.Take these easy steps to appear in the App Stores on all continents. Translate the app itself, its description, keywords, promotional website. Link it to the App store and enjoy life, watching how your app rocks!
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