Home » ICanLocalize Blog » Case Study » B3 Hotel Broker -Real Estate Professionals Reaching New Markets

B3 Hotel Broker -Real Estate Professionals Reaching New Markets

B3 Hotel Broker is made up by a team of real estate professionals with a passion for the hospitality industry. They are based here in the Canary Islands, one of Spain’s most important tourist destinations. B3 Hotel Broker team specialises in the brokerage of quality hotels for sale across Europe. Their areas of expertise include Sales and Marketing of Hotel Assets, Acquistion of Hotel Assets, Asset Management and Operator – Brand Search.

Even if based in the Canary Islands, B3 Hotel Broker deals with people from all over Europe, so they need to offer their company info and details in other languages, apart from English. The site is currently available in 7 different languages!

Brian Brosnan -site owner, principal of the company and site designer- chose ICanLocalize as his localization service portal. He considers it’s a very good system that matches his needs.

Localization outcome was great for Brian. He tested the system with one language first; his opinion about translation quality is really positive. During an interview with our support guru, Brian said “I sent the work and translators were always available for comments, suggestions and questions; they were all really helpful.” Being a translator of French and Spanish language as well -not working on that profession due to time restrictions-, he states that the French and Spanish versions of the site are excellent. In all, he got very good feedback from users/visitors for ALL the languages.

ICanLocalize & WPML

Being the business owner and having worked with WordPress for a couple of years, Brian is convinced he opted for the best combination available in the market for the translation of WordPress sites: ICanLocalize and WPML.

Brian talked about his experience with WPML and told us: “I did not have to copy and paste any texts. I just clicked on a box and sent the files. It’s fantastic!” As a developer of his own site, he had hard work putting all contents, pages, menus together, and ICL plus WPML were an excellent option. He got the help he needed to have his site running mulilingual with no effort. Integrating translations in his CMS –and sending them right to the site- was really easy!

This new venture was launched in all the languages at the same time. B3 Hotel Broker’s going to reach those markets where people speak Polish, Turkish, Russian, Croatian, Romanian, Spanish, Chinese (Simplified), and English -language in which the site was originally created.

B3 Hotel Broker is reaching new audiences and new markets, it’s definitely expaning to the world!


Brian Brosnan

Principal and Web Designer

B3 Hotel Broker