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Sylvia Ho, MBA reaching out to the Chinese-speaking market

 

Sylvia Ho can find the mortgage you need. So you can find the home you want. She’s an accredited mortgage broker in Vancouver, British Columbia, who researches the very best mortgage for your needs. She will provide you with a clear and concise list of all the documents you will need, and guide you through the application process. Once pre-approved, you are ready to find the property you want. Even when you own your home, she’ll review your mortgage annually to make sure it is still the best mortgage for you.

Making her site bilingual

Sylvia has one of the few mortgage broker sites in Vancouver available in Chinese and the only one with active content (such as newsletters). Her business for the Chinese speaking people is at the beginning stage, but having the site available in Chinese has already increased the traffic and lead to measurable business leads. The site can now be found when searching with Chinese characters.

Chris Barrett, Sylvia’s husband, designed her site using WordPress and the WPML Multilingual Ready U-Design theme. He created and translated his wife’s site from English into Chinese (Traditional). He’s not a web developer himself, but he started using WordPress a short time ago and is getting better and better by the day “I work in finance during the day and spend my evenings learning Word Press”. He was going to use another provider for his translation needs – until he found us: “when I realized about the integration of WPML with ICanLocalize, I chose you, and I’m glad I did so!”

During an interview with one of our staff members, Chris said: “my experience was great! WPML and their support staff were fantastic. Everything was amazing since the very beginning when I got the welcome message with the photos, it gave a personal touch. I have only received such customer service once.” And what about translation quality? “I’m happy. My wife is fluent in Chinese and had some minor re-dos, only due to local variants.”

Being in the finance field, Chris was surprised with the success of his web design. Many people liked the website and have asked him to help design their websites; he’s going to use our translation services again for multilingual websites.

Chris Barrett, Web designer. His wife, Sylvia Ho (Web owner) and their baby.